In my travels around the world, it seems everybody has been interested in Tassos® Olive Oil and in olive oil in general. What makes one olive oil better than the other? How do I know which Olive Oil is right for me? I will tell you what I’ve told them….
Olive Oil is a very complex juice. That’s right, it’s a juice. In fact, it’s a fruit juice. And while it would take a talented chemist, with a fairly sophisticated lab, to reveal all the important characteristics of any one olive oil, here are some things you can look for when selecting your olive oil, without having a Ph.D. in science, just by looking at the bottle.
First: Acidity
The Oleic Acidity of any Extra Virgin Olive Oil should be printed on the label. The lower the acidity the better the
olive oil is for you (the more antioxidants). The Oleic Acidity of Extra Virgin Olive Oil ranges from 0% to 1%. Tassos® Extra Virgin Olive Oil is bottled at no more than .05%.
Second: Age
As the oil ages, oleic acidity tends to creep up. How fast it creeps depends on how the oil is stored. So, try and get the freshest bottle you can find. Our best before date should give you an indication. Properly stored (see post on Storing Your Olive Oil) olive oil can last a very, very long time, but should be consumed within about 2 years from pressing for maximum flavor. That being said, if it takes you 2 years to use 17 oz of olive oil, you probably don’t like olive oil very much. Please don’t call us and ask, “We’ve had this bottle of olive oil for 6 years, is it any good?” Throw it away and spend the money you save from not calling us on something you really want.
Third: Clarity
Olive Oil should be free from any clouds or sediment (unless you’re looking for an unfiltered olive oil). As an olive oil sits, any sediment will settle to the bottom. Simply, tip the bottle upside down and see what happens.
- If you see a black cloud (or plume), then that means the oil is poorly filtered. That black cloud you see is dirt. It’s not going to hurt you, but it’s not the bottle you want.
- If you see a white cloud (or plume), then that means the oil has been frozen. The white cloud you see is Stearin, a wax sometimes used to make candles. It’s not going to hurt you, and if your going to add a lot of heat to the oil it will dissolve, but it’s not the bottle you want.
- If you see nothing (e.g., no plumes or clouds) and the oil maintains it clarity, this is the bottle you want.
Fourth: Origin
By law, the origin of any olive oil is to be published on the bottle. Some olive oils are blended from oils of various different qualities and from various different countries. Tassos® Olive Oil is 100% estate bottled in Crete, Greece, and never blended. What goes into our bottles is the very best of our press and so is very consistent from one bottle to the next bottle in any given year.
Fifth: Color
Color doesn’t really matter. Our olive oil is green, but being green doesn’t make it necessarily better than a yellow olive oil. What I can tell you is that our olive oil is green because we use very immature olives (the concentration of chlorophyll is what gives it it’s green color). That being said, the darker green the Olive Oil is the more likely to be of higher quality than yellow olive oils. This is because most lighter color olive oils (from yellow to white) generally include refined oils (olives that have been heated to extract the maximum quantity of juice). In some countries outside of the USA, it is against the law to sell these refined olive oils as food. Personally, I would skip the “Pure, Light, or Extra-light” Olive oils. Incidentally, this also relates to the importance of “First Cold Pressed” or “Cold Extraction.” When heat is added to the pressing of olives, the heat burns off the flavor and aroma of the olive oil. The bottle you want should say “First Cold Pressed” or more correctly, “Cold Extracted,” since these days, no one has “presses” in the traditional sense.
But the Most Important thing is:
Taste. The olive oil that has the best taste for you is the olive oil that has the best taste. Just because one bottle is more expensive than another doesn’t mean you should “prefer” that oil. Don’t let anyone get snooty about his or her olive oil with you. Olive Oil is a lot like any other food or wine, and is a matter of personal preference. Tassos® offers four qualities of Olive Oil. Tassos® Extra Virgin (like being hit in the head with an olive tree), Tassos® Fine Virgin (like being hit in the head with just an olive branch and much more creamy), Tassos® Organic Olive Oil (generally the most mild olive oil we sell and, of course, its organic), and Tassos® PEZA Extra Virgin (Product of Protected Designated Origin, or P.D.O.) which has the fewest imperfections in its flavor but is also less fruity than Tassos® Extra Virgin.